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I am afraid presently there is a lot that could be done about character – we are who we’re. But, there definitely are a handful things a person need to can because of improve your “likeability” position.
Explain this is such as about the particular. Remember, you are attempting to woo the company, so put down what such as about that. Is it the reputation, products/services, physical address? Let them know a person like these kind of.